Jelly Roll is showing off his new, unexpected style!

The country singer recently partnered with Zevia for a new commercial where he rocked a pair of Daisy Dukes!

On Monday, March 10, the beverage drink’s new ad dropped and featured Jelly Roll poking fun at commonly seen commercials.

The commercial begins with Jelly arriving in a bright red pickup truck at a rest stop that features a gas station, motel, and diner. As he gets out of the car, two young boys nearby watch him in his Daisy Dukes and cut-off flannel.

As the boys look at him in amazement and the melody of Salt-N-Pepa’s “Whatta Man” plays, the singer heads to the Zevia refrigerator and grabs a Creamy Root Beer can.

One of the boys then says, “Jelly Roll in a Zevia commercial?”

Jelly Roll, who revealed his favorite flavor is Creamy Root Beer, told People that his personal experience motivated him to help deliver the message that men should be mindful of what they eat and drink.

“I think being honest about that choice and the ongoing commitment (and slip-ups) has helped people feel like they aren’t alone if they are going through something similar and that’s why I wanted to be honest with my health journey,” he explained.